If you’re running a WooCommerce store and using HubSpot as your CRM or marketing automation platform, choosing the right integration between the two can impact your ability to capture leads, automate follow-ups, and analyze customer behavior.
There are several third-party integrations available, each with its strengths and trade-offs. In this guide, we break down the most popular options to help you find the best solution for your business, based on your goals, HubSpot plan, and technical needs.
Questions to Clarify Before Choosing an Integration
To make the right decision, consider the following:
- What are your primary goals in using HubSpot? (Email marketing? Sales pipeline management? Quote follow-ups?)
- Do you have a HubSpot account? If so, which Hub (Marketing, Sales, Service) and what tier (Free, Starter, Pro)?
- Do you want quote or contact form submissions to create new contacts, deals, or both in HubSpot?
- What information should be passed into HubSpot from these submissions? (e.g., name, email, product list, quote details, etc.)
- Should individual products in a quote be tracked in HubSpot?
- Do contacts need to be auto-assigned to sales reps based on form logic or selections?
- Do you want workflows or automated follow-ups triggered after a form or quote is submitted?
- Should these contacts be added to a marketing list in HubSpot?
- Do you have custom fields in your WooCommerce quote/contact forms that need to map to HubSpot custom properties?
What HubSpot Objects Can You Sync?
Depending on your HubSpot subscription level, these objects can be used in integrations:
| Object Type | Description | Available In |
|---|---|---|
| Contacts | People in your CRM | All tiers |
| Companies | Businesses associated with contacts | All tiers |
| Deals | Sales opportunities | All tiers |
| Products | Catalog items (for deals, quotes) | Sales Hub |
| Line Items | Specific products tied to deals | Sales Hub |
| Quotes | Client-facing proposals | Sales Hub |
Integration Reviews
1) MWB HubSpot for WooCommerce by MakeWebBetter
Benefits:
- Officially recommended by HubSpot and listed in their App Marketplace
- Free version available
- Quick and simple setup
- Includes prebuilt workflows and marketing automations
- Email marketing via HubSpot is supported out of the box
- Automatically syncs WooCommerce orders and products to HubSpot deals and products
- Supports abandoned cart tracking and list segmentation (abandoned cart workflows require a HubSpot Marketing Professional plan or higher)
- Paid add-ons for WooCommerce Memberships and Product Recommendations
- Offers unique personalized coupon generation (also a paid feature)
Disadvantages:
- Does not support HPOS (High-Performance Order Storage) unless you purchase a paid add-on
- Field mapping is only available through a paid add-on
- Custom properties can only be configured manually through paid customization services provided by their support team
- Less granular control for data syncing compared to other options
2) Integration for HubSpot and WooCommerce by CRM Perks
Benefits:
- Free version available
- Highly granular control and powerful compared to other integrations
- Syncs WooCommerce data to standard HubSpot objects out of the box
- Field mapping (including to HubSpot deals) supported in the free version
- Syncs Woo products to HubSpot product records (paid)
- Syncs to custom objects and custom fields (paid)
- Can assign pipelines and owners automatically (paid)
- Offers two-way sync from HubSpot back to WooCommerce (paid)
Disadvantages:
- Steeper learning curve
- More effort required to set up, even for basic use
- No built-in marketing automation or abandoned cart recovery
3) Zapier Integration for WooCommerce by Tectalic
Benefits:
- Great for users already familiar with Zapier
- Highly customizable, supports syncing of contacts, deals, and more
- Instant one-way syncing available (on higher Zapier tiers)
- Supports custom field mapping without paid add-ons
- Can integrate with other Zapier workflows and apps
Disadvantages:
- Requires paid Zapier plugin for WooCommerce even if using the Zapier free plan
- Not plug-and-play, requires more time and knowledge to set up
- Can be expensive due to usage-based pricing from Zapier plus the price of the WooCommerce plugin
- No built-in abandoned cart recovery
- Struggles with Woo Subscriptions, product line items, and complex custom fields
- Doesn’t support lifecycle stages or HubSpot-specific objects (like quotes or timelines) as well as native plugins
⚠️ A Note on the Official HubSpot WordPress Plugin
The official HubSpot WordPress plugin is useful for live chat, forms, and basic CRM capture, but it does not support WooCommerce data syncing. In some cases, it might capture checkout data (e.g., contact info), but results are inconsistent in our testing and not officially supported. For WooCommerce integration, it’s not a recommended solution.
Which Integration Is Best for You?
| Use Case / Feature | MakeWebBetter | CRM Perks | Zapier |
|---|---|---|---|
| Free version available | ✅ | ✅ | ❌ |
| Officially recommended by HubSpot | ✅ | ❌ | ❌ |
| Easy to set up | ✅ | ❌ | ⚠️ (if familiar with Zapier) |
| Prebuilt workflows and automations | ✅ | ❌ | ❌ |
| Email marketing via HubSpot | ✅ | ❌ | ❌ |
| Abandoned cart recovery | ✅ | ❌ | ❌ |
| HPOS support | ❌ (paid add-on) | ✅ | ✅ |
| Custom field and object mapping | ❌ (paid add-on) | ✅ (paid) | ✅ |
| Sync Woo orders to HubSpot deals | ✅ | ✅ | ✅ |
| Sync Woo products to HubSpot product records | ✅ (paid add-on) | ✅ (paid) | ⚠️ (requires advanced setup) |
| Two-way sync (HubSpot to Woo) | ❌ | ✅ (paid) | ❌ |
| Assign pipelines/owners automatically | ❌ | ✅ (paid) | ⚠️ (requires custom logic) |
| Flexible, advanced automations | ⚠️ | ⚠️ | ✅ |
Choosing the best WooCommerce to HubSpot integration comes down to your business goals, HubSpot plan, and technical comfort level:
- Choose MakeWebBetter if you want fast setup, built-in automations, and you’re primarily focused on marketing automation and abandoned cart recovery, not complex data syncing.
- Choose CRM Perks if you need deep control over data syncing, custom fields, and two-way sync capabilities.
- Choose Zapier if you’re already using it, need maximum flexibility, or you already use Zapier.
Still unsure which solution fits best? Feel free to reach out, we’re happy to help guide your setup based on your store’s specific needs.
