HOW WE WORK
Our Process & Discovery
We work a little differently than other WordPress and web development agencies.
We believe in being a “no surprises” partner for our clients. You know where the project stands with updates and up-front billing communication.
Our discovery process lays the foundation for every project’s success.


Discovery is a chance to make sure we build with a full understanding of your business requirements.
Our web developers use this opportunity to understand your objectives and examine exactly how this project fits into your general tech stack and long-term business strategy.
For small projects, discovery may be included in a free consultation.
For larger projects that are more complex or have more stakeholders, additional paid time for discovery and solution architecture may be required.
Our Process
Here’s how we organize our workflow
to ensure your project is a success.

01
Free Consultation & Ideation
We meet with you to discuss your requirements and ask insightful questions about your business and objectives. This is an opportunity to determine what web solution we’ll need to build, as well as make sure that we are the right agency for the job.
For less complex projects, we can often formulate project requirements during the free, no-obligation consulting. If your project is larger and more complex, we will communicate up front if we require additional paid discovery.
02
Solution Architecting (if required)
If necessary, we will complete additional paid discovery sessions to do a deep dive into stakeholders, information architecture and existing technologies to build a comprehensive scope requirements document. Discovery is estimated out in 10 hour blocks and our team will do our best to estimate the required blocks ahead of time.
The end result is a full technical road map of the project. At this point, we ensure that you have everything you need to go elsewhere for your build, but we would also be honored if you work with us.
03
Requirements Doc
and Formal Proposal
The requirements doc outlines the project scope and how we are translating your ideas into technical features. We deliver the project sitemap, functional and design requirements, along with any necessary wireframes or user flows. All proposals include a detailed breakdown of hours for design, dev, deployment, support and licenses.
04
Deposit Payment and Project Kickoff
Once we have received your initial deposit, we begin the project kickoff. We ensure both our team and your team are on the same page regarding requirements and responsibilities. We go over the project timetable and set the foundation for a successful project.
05
Information Architecture and Copywriting
Creating your own information architecture (IA), including the sitemap and copy, ensures the content aligns with your vision and goals. However, it requires significant time and effort that you might prefer to spend on other aspects of your business.
We highly recommend using a professional copywriter. A skilled copywriter can organize and craft compelling, organized content that resonates with your audience . Finalizing your sitemap and copy is crucial for the next phase, design. Learn more about our recommended copywriting services here.
06
Design Research and Design Mockups
Using your team’s feedback during the requirements gathering and kickoff, our team creates all necessary mockups to give you a clear picture of how the website will look in its final coded iteration.
Revision rounds allow your team to easily make changes to the design using online collaboration software. This ensures that precious development time and budget is saved for actual development, not design revisions.
07
Web Development and Testing
Our team focuses on the core functionality of the website first during the initial phase. Next, we do testing and bug fixing to finish the next phase. We address issues and complete development within our team before sending for your review.
After all bugs are addressed, your website is ready for launch in the release phase.
08
Launch and post-launch testing
As we are ready to deploy, we confirm the production server configuration and hosting responsibilities. Performance, security, operational, and usability testing is performed using a mix of launch checklists and automated testing, ensuring your end user’s first impressions are a delight.
09
Managed Services and Future Development
During the 30-day period after launch, our team monitors your project and patches any known issues at no additional cost.
Most clients then extend this protection by enrolling in our WordPress maintenance program, providing crucial updates, technical support, and flexible retainer hours for feature requests.
Future features discussed during the project requirements gathering phase are addressed, estimated out, and implemented in an iterative, ever-improving fashion as new development.
What projects can we collaborate on?

Existing WordPress Site Improvements
Enhancing your existing WordPress site and undertaking advanced development to improve functionality, user experience, and meet your evolving business needs.
New WordPress Site Build
Together, we’ll build a brand new WordPress site or redesign your existing one, ensuring it meets your business objectives and goals.
Our web developers follow best practices, never shortcuts.
We run functional and design testing throughout the web development and launch process.
Pricing
Our pricing strategy is influenced by various factors, including the complexity and scale of the project, deadlines, and specific outcomes required. We tailor quotes for each project to meet its unique demands.
An initial estimate or “ballpark” figure can be provided following our first consultation. For a more precise quote, a detailed discussion during a project discovery call is necessary. We aim to offer an accurate estimate that encompasses all essential components for the project’s success.
Understanding that project specifications or desired outcomes may evolve, we have prepared a procedure for change requests. This ensures any adjustments in project scope or deliverables are formally acknowledged and any changes to the original quote are mutually agreed upon before implementation. This approach guarantees there are no surprises or unforeseen fees.
WordPress Theme
Starts at
$2,500 USD
Our team will take your design and create a custom theme from scratch or utilizing a visual page builder.
WordPress Plugin
Starts at
$3,000 USD
Our expert WordPress developers will create a custom WordPress plugin that provides the functionality you need.
WordPress Website
Starts at
$8,000 USD
Our team will design and develop a custom WordPress website for your marketing and sales requirements.
Custom Woo Plugin
Starts at
$3,000
Extend the functionality of your existing WooCommerce store specifically as you need it.
Custom Woo Theme
Starts at
$2,500
Jumpstart your online store with a custom user experience by designing and building your own store theme.
WooCommerce Store
Starts at
$8,000
Powerful and flexible e-commerce solution that ensures we can meet even the most unique store requirements.
WordPress MVP App
Starts at
$8,000
Utilize the power of WordPress to create a minimum viable product and test your idea in the marketplace.
Mobile Progressive App
Starts at
$10,000
Build a robust, mobile experience without the headaches or costs of a native mobile app.
Custom Web Application
Starts at
$15,000
Create a powerful and function-rich web application that can power your business needs for the long-term.
