Businesses with multiple websites benefit from Inspry’s scalable WordPress website audits, flexible WordPress maintenance and managed services program.
THE CLIENT
As a leader in window covering solutions, Turnils North America offers innovative and high-quality products to customers across the continent, continually expanding its reach and impact in the industry.
Acquisitions are one part of Turnils North America’s strategy. Often, these acquisitions include all assets the merging company offers—including its website. Turnils’ Creative Team Manager, Elizabeth Mills, along with IT, is responsible for migrating the formerly independent websites onto Turnils’ WordPress hosting platform and ensuring the existing websites meet best practices in terms of website design, organization and security.
THE BUSINESS CHALLENGE
Turnils hosting is often combined with CloudFlare to protect its WordPress sites against a multitude of potential issues, including cyberattacks, malware, license lapses, and poorly managed analytics. Before the newly acquired site can join the network of websites on Turnils hosting platform though, it must be cleared of security breaches and modified to meet the company’s quality and security standards.
Despite any existing projects, such acquired WordPress websites can put a time crunch on marketing and IT departments that help support the website migration efforts.
THE PROCESS
The expanding needs of a growing company are familiar to Matt. He explains, “Many larger businesses have dozens of websites and don’t necessarily have a central protocol in place when it comes to WordPress security, workflows or standards. This is often due to the cross-functional nature of website development where many stakeholders may have been involved in the initial website build.”
Despite the creative and IT skills at Turnils, Matt knew Inspry could offer more by designing and implementing a streamlined and efficient website migration and maintenance program for Turnils.
All websites being onboarded into the Inspry maintenance program receive a comprehensive, custom website audit as part of standard procedure and this is considered an essential step in every website optimization process. “It’s a custom audit process we built that is completed by an actual human—but it’s standardized. We go through the same points across all audits pulling from our years of experience seeing a variety of pitfalls and hidden issues that may not be apparent right away,” Matt explains.
Each Inspry-led audit generates a report that determines the efficiency of a site’s organization, security, speed, image optimization, SEO, software, and overall functionality. The Inspry team evaluates the audit results,, making recommendations based on optimizing each element, suggesting relevant standardizations, and providing other notes to maximize the site and prepare the website for on-going maintenance.
Matt outlines Inspry’s Turnils-specific process: “When they acquire a company, we do our own website audits and reporting.” To ensure site security, Inspry prioritizes the removal of a site’s previous owners and users before migrating the site to Turnils’ web hosting and works with IT to ensure all digital assets have been accounted for. “Then we get the website loaded into their Cloudways account. They enroll the website into their on-going managed services program and have a monthly retainer to address product, IT and creative’s on-going needs.” He continues, “It gives them universal benchmarks across all sites that make decisions around how they initiate their digital marketing easier.”
Inspry ensures the security and confidentiality of data by implementing standardized, more efficient processes, aligning with IT’s commitment to website security. It emphasizes that they “really appreciate receiving the site audit reports” because they “keep sites secure in order for us to have peace of mind.”
Inspry developed a comprehensive auditing and reporting process to address any concerns. Matt explains, “Unlike many reporting tools, we built it ourselves. Some of it is automated. But for a lot of it, our lead developer in Atlanta manually goes through each point and checks the files, the server integrity, the database structure, the structure, and everything else to ensure it’s handled properly.”
This process checks deeply for malware, ensures Google Analytics is set up properly and reviews the site’s commercial software licensing to provide the on-going licenses Turnils will need to retain for the website annually. Then, Inspry sweeps the WordPress site for unnecessary or vulnerable plug-ins, providing alternative replacements and then updates the remaining plug-ins and themes.
Inspry’s adaptability allows companies to rest assured that their web development partner can meet their needs anytime. In Turnils’ case, newly acquired sites don’t stream in on a fixed schedule. Due to the ad hoc nature of these projects, Inspry remains prepared to take on Turnils’ next website or project. Matt emphasizes the importance of securing every new opportunity as quickly as possible. He says, “We have to be scalable and responsive. When they acquire a new website, we have to be flexible. We have to get it in the system as soon as the site is within their possession.”
Inspry’s WordPress audits aim to relieve the Creative Team and the IT department from worrying about the security and performance of each website. Inspry shares the most pertinent information.
Matt explains that the process benefits everyone involved. He says, “It really does help to streamline it all. They have one place with all the licenses, they know where it’s hosted, and they know Inspry maintains it from the technical side.”
THE CLIENT'S VERDICT
“Inspry has been an invaluable partner, taking care of our website’s back-end and security with their trusted expertise. Their support frees our team to focus on creative work, confident that our website needs are in capable hands.”
“Being able to outsource to Inspry has made my life more efficient. I can focus on the tasks that are at hand.”
OUR SOLUTION
A comprehensive audit report and prioritized action on areas that need improvement are essential to the success of an ongoing WordPress maintenance program. Inspry understands how every step affects the on-going health of the site. Long-term success depends on precisely following enterprise-specific processes as soon as possible.
For acquired WordPress sites, Matt acknowledges that they “could have been built in a million different ways.” But, he feels that changing everything about a site is not always unnecessary or practical. Ultimately, many of the sites have a mix of the original build along with standardized software utilized for all of the websites. And that’s ok because Inspry focuses on standardizing the sites in different ways. Matt explains, “We set up standardized security on the site. We standardize the SEO tools being used on the site. We standardize the transactional email system used on the site, how images are being optimized, and speed optimization in general.”
While Inspry follows its processes and procedures, Matt appreciates when companies have tools or strategies in place. He says previously acquired sites had some tools they used on every site before. It’s very specific to them and we took that into account.”
Overall, Inspry essentially acts as Turnils’ WordPress web development partner, ensuring that each website remains secure against malware and other cybersecurity threats while prioritizing the consistent maintenance of every site, theme, and plug-in in Turnils’ network of websites.
For IT, keeping the website’s data secure and confidential on one server is a top priority. Inspry’s delivery of setting up and maintaining Global Edge, an enterprise-level firewall and a content delivery network by CloudFlare and Cloudways hosting guarantees ensures their sites are more secure. Matt further describes Cloudflare as: “It’s end-to-end security. We just made it part of the standard onboarding protocol.”
Even though Inspry provides the same level of care to all clients, they tailor ongoing maintenance to fit each client’s needs and work internally to add value for their subscribers. Matt explains, “We’re always enhancing the WordPress managed services program. In fact, we just updated our vulnerability database for an extra level of malware scanning, and we are rolling out daily automated testing of critical functionality such as lead form submissions. There’s no extra charge for any of our clients. It’s just what we do. We’re always trying to improve our WordPress managed services and maintenance program to ensure our clients have the best.”
THE RESULTS
For Elizabeth, the website maintenance program is a beneficial investment for the workload it takes off the Creative and Marketing department’s shoulders. She explains, “Being able to outsource to Inspry has made my life more efficient. I can focus on the tasks that are at hand.” As a result, Elizabeth can confidently entrust Inspry with maintaining and caring for all existing and future sites under the Turnils’ umbrella. Turnils delegates the website migration, onboarding and maintenance processes to Inspry to streamline their efforts and reduce any distraction from efforts that actually drive business revenue such as sales, marketing, creative and IT efforts.
In addition to managing their websites, Inspry also serves as Turnils’ dedicated web development team, offering expert guidance to meet business and marketing objectives within WordPress. By leveraging both retainer and one-time projects, Inspry ensures that they achieve their goals efficiently and effectively. The managed services program allows Inspry to intimately understand the intricacies of the site, enabling them to deliver confident, customized solutions tailored to the client’s unique needs. Their ability to adapt to changing business requirements and provide scalable solutions ensures Turnils digital assets remain robust and competitive in the ever-evolving digital landscape.
Platform
Service
WordPress Support & Maintenance, WordPress Audit Reports
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