Resonate with your target audience
Our Website Copywriting Package is designed to deliver compelling content that resonates with your target audience and enhances your brand presence online. Perfect for both new businesses establishing their first website and established businesses seeking a content refresh to boost engagement and conversions.
Starting at $2,200
The Website Copywriting Package starts at $2,200 for a 15 page website, which includes sitemap consultations and site copy.
How does it work?
Copywriting is an add-on package for our new build projects.
Initial Consultation
Included
We’ll have a one-on-one discussion to understand your business, brand, objectives, and target audience. Then, we’ll review your existing content and identify areas of improvement.
Project Planning
Included
Our team will build the site map for your new site, which will double as a progress tracker. Then, we’ll develop a project plan that includes things like milestones and scheduled meetings.
Detailed Research
Included
We conduct industry-specific research to ensure content relevance and accuracy. We’ll also analyze your competitors to differentiate your brand and your unique selling points.
Cornerstone Pages
$250/page
We’ll create content for your cornerstone pages, which includes the home, about, case studies, products/services, FAQs, and additional informational pages. For these pages, we stick to about 400-600 words.
Ancillary Pages
Pricing Varies
We’ll create content for your ancillary pages, including but not limited to the contact page, events page, and disclosures page. For these pages, we stick to about 250 words or less.
Content Revisions
Included
We want to ensure we’ve nailed it. Together, we’ll go through a revisions phase. We allow two rounds of revisions per page to ensure full satisfaction and alignment with your brand’s voice.
Content Suggestions
Included
In order to grow your brand’s reach as time goes on, we’ll recommendations for future blog posts or content updates that align with your brand’s voice in order to keep the website dynamic and engaging.
Core Messaging
Pricing Varies
Maintaining your brand’s core message is essential for gaining your audience’s trust. Our writers will improve your brand’s core messages, which can include mission statements, your brand’s visions and values, persona profiles, and message mapping.
SEO Optimization
Additional $1,000
Our team will conduct thorough keyword research to identify effective keywords for your industry and target audience. Then, our writers will incorporate those keywords and our SEO strategies into your web pages to improve search engine visibility.
* Interviewing additional stakeholders may require an additional cost.
Frequently Asked Questions
How will my new content be delivered to me?
All content delivered in a digital format, usually Google Docs or MicroSoft Word. This content will be ready for web integration.
What is the turnaround time?
Expected delivery time for initial drafts is 3-4 weeks from the date of initial consultation and receipt of all necessary information from the client.
What do I need to provide to Inspry?
You will provide baseline information about the company, products/services, and access to existing promotional materials.
How soon should I provide feedback on drafts?
To keep the project moving along smoothly, we expect feedback on drafts will be provided within a specified timeframe, usually about a week.
